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Also, as a bonus, domain names are a unique marketing expenditure, in that, they are liquid and can be resold if that ever became a decision that was deemed fit... * If your company name is "Kite" for example, and you acquire kite.com, that can prevent some negative things. Not operating on your corresponding .com leaves it open to: someone else operating on the domain that matches your company name, confusion for potential customers looking for you, missed traffic, and permanently forcing you to settle for a lower quality domain; ultimately limiting the level of presence you can achieve for your brand online. 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